ABSTRACT
The prominent growth of social media users, particularly during the COVID-19 pandemic, allows social media to become a potential platform for product promotion. The presence of digital influencers as online opinion leaders has been proven to influence brand value perception, establish brand engagement, and encourage consumer purchase intention. As the country with the fourth-largest population globally, Indonesia is a lucrative market for cosmetic products. In addition to the rising number of the millennial generation who is interested in beauty products, the male segment which is no less concerned about appearance also expands the cosmetics market. A quantitative method was applied using an online questionnaire to 220 samples. The findings reveal that perceived influence has a positive effect on purchase intention with brand engagement in self-concept and brand expected value as the mediating variables. Likewise, brand engagement in self-concept has a positive effect on brand expected value. This study recommends XYZ Cosmetics to continue enrolling Tasya Farasya, considering that, as a mega-influencer with enormous Instagram followers in Indonesia, she can drive the perception and behavior of her followers.
ABSTRACT
The COVID-19 pandemic has significantly impacted on the working system, shifting working from office (WFO) into working from home (WFH) practice that requires employees to be skillful in using technology to support their work activities. However, this condition can affect job performance. This study aims to analyze the impact of ICT anxiety and smartphone addiction on job performance of all lecturers at NIPA School of Administration (Jakarta, Bandung, and Makassar). This study applied a quantitative method with a total sampling technique and conducted a survey on 135 respondents using an online questionnaire. Furthermore, this study employed job demands and resources theory as well as PLS-SEM to analyze five variables (ICT anxiety, smartphone addiction, interruption, job efficacy, and job performance) and to test seven hypotheses. The findings show that there is a positive relationship between ICT anxiety and interruption while interruption has negative influences on job efficacy and job performance. Therefore, this study recommends the facilitation of knowledge sharing related to ICT competence or literacy. In addition, NIPA should improve the security guarantees of the intellectual rights of the lecturers in relation to the choice of technology and integrate the demands of ICT needs with administrative-technical procedures.
ABSTRACT
The COVID-19 pandemic has significantly impacted on the working system, shifting working from office (WFO) into working from home (WFH) practice that requires employees to be skillful in using technology to support their work activities. However, this condition can affect job performance. This study aims to analyze the impact of ICT anxiety and smartphone addiction on job performance of all lecturers at NIPA School of Administration (Jakarta, Bandung, and Makassar). This study applied a quantitative method with a total sampling technique and conducted a survey on 135 respondents using an online questionnaire. Furthermore, this study employed job demands and resources theory as well as PLS-SEM to analyze five variables (ICT anxiety, smartphone addiction, interruption, job efficacy, and job performance) and to test seven hypotheses. The findings show that there is a positive relationship between ICT anxiety and interruption while interruption has negative influences on job efficacy and job performance. Therefore, this study recommends the facilitation of knowledge sharing related to ICT competence or literacy. In addition, NIPA should improve the security guarantees of the intellectual rights of the lecturers in relation to the choice of technology and integrate the demands of ICT needs with administrative-technical procedures. ICT anxiety;Smartphone addiction;Job performance;COVID-19;Work from home;PLS-SEM.
ABSTRACT
The prominent growth of social media users, particularly during the COVID-19 pandemic, allows social media to become a potential platform for product promotion. The presence of digital influencers as online opinion leaders has been proven to influence brand value perception, establish brand engagement, and encourage consumer purchase intention. As the country with the fourth-largest population globally, Indonesia is a lucrative market for cosmetic products. In addition to the rising number of the millennial generation who is interested in beauty products, the male segment which is no less concerned about appearance also expands the cosmetics market. A quantitative method was applied using an online questionnaire to 220 samples. The findings reveal that perceived influence has a positive effect on purchase intention with brand engagement in self-concept and brand expected value as the mediating variables. Likewise, brand engagement in self-concept has a positive effect on brand expected value. This study recommends XYZ Cosmetics to continue enrolling Tasya Farasya, considering that, as a mega-influencer with enormous Instagram followers in Indonesia, she can drive the perception and behavior of her followers. [ FROM AUTHOR]